Privacy policy

Privacy Policy

Effective Date: 17 Jul 2025

At Petals Avenue, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with Singapore’s Personal Data Protection Act (PDPA).

1. What We Collect

We may collect the following personal data when you browse our website, place an order, or contact us:

  • Name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment details (processed securely by third-party providers)
  • Order history
  • Messages or feedback you provide

2. Why We Collect Your Data

  • Process and fulfil your orders
  • Provide customer service and support
  • Send order confirmations, reminders, and delivery updates
  • Respond to your enquiries or feedback
  • Improve our website, products, and services
  • Comply with legal and regulatory requirements

3. How We Use and Share Your Data

We do not sell your personal data.

We may share your information with trusted third-party service providers who help us operate our business (e.g., Shopify, payment gateways, delivery partners, marketing/email platforms). These providers only receive the data necessary to perform their services and are required to protect it appropriately.

Some providers may be located outside Singapore. Where applicable, we ensure they provide a standard of protection comparable to the PDPA.

4. Withdrawal of Consent

You may withdraw your consent for our use of your personal data at any time by contacting us at hello@petalsavenue.sg. Please note that this may affect our ability to provide certain services (e.g., order processing or delivery).

5. Access and Correction

You may request access to or correction of your personal data held by us by contacting our Data Protection Officer (DPO):

6. Retention of Data

We retain personal data only for as long as necessary for the purposes stated in this Policy or as required by law.

7. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience and understand how users interact with our site. You can manage cookie preferences through your browser settings.

8. Data Security

We take reasonable precautions to safeguard your personal data. Sensitive payment information is encrypted and handled securely by our payment providers.

9. Data Breaches

In the unlikely event of a data breach likely to result in significant harm, we will notify the PDPC and affected individuals in accordance with PDPA requirements.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.

If you have any questions about this Policy or how we handle your personal data, please contact our DPO at hello@petalsavenue.sg.